Affiliate Marketing for ICO Promotion-MLM Software Tamilnadu
ICO
or Initial Coin Offering is one of the best method of choice for
startups to raise funds for their projects on blockchain
technology.
ICO
is the process of raising capital by selling their own token in
exchange for, mainly, Bitcoin or Ethereum.
A
lot of investors are getting attracted to ICOs primarily due to the
reason that the rate of returns on ICO investments are much higher
compared to the other formats.
Apart
from this, the blockchain market is now getting crowded and the ICOs
need to stand out in the competitive space. Hence affiliate Marketing
for ICO Promotion plays an important role. We will discuss about how
to promote ICO using affiliate marketing.
What
are the factors for the success of your ICO?
Actually
it depends on a number of factors such as the offering, the
technology and the team; it largely boils down to how well you market
your ICO to potential investors.
Even
though the general advertising can produce good results, it can be an
expensive strategy- one that directly affects the overall returns
from the ICO.
What
is the solution?
Marketing
of an ICO requires much time and effort. It’s very important to
reach the right people with the right message. General marketing may
sometimes end up wasting a lot of money without any guaranteed
results. That’s where
Affiliate Marketing enters as a viable alternative to promote an
ICO.
In
affiliate marketing, the affiliates will earn money only for the
sales or leads they generate. In this system of advertising, the
advertiser ends up paying only for conversion and not for clicks or
impressions.
Why
do ICOs need Affiliate Marketing?
Affiliate
Marketing has a lot of benefits compared to the traditional marketing
methods. And they are:
Cost
per Action (CPA) model: Affiliate marketing follows the CPA model
where the affiliates are paid a certain amount each time a desirable
action is taken by an end-user. For instance, consider your ICO
conversion goal is a coin sale or filling a lead form, you will be
paid only for each successful conversion.
Operational
Synergies: The people aware of ICOs will also be familiar with
the term ICO Bounties. It’s a mechanism to promote your ICO by
paying people to generate interest and buzz about your ICO. In case
of Affiliate marketing also, its similar and the only difference is
that Affiliates are rewarded for actual sales or leads.
Budget
Efficiency: Affiliate Marketing helps you plan both marketing and
budget strategies, with the pay-for-performance at its core.
Trackability
and Attribution: In this fast paced world of cryptocurrencies,
it is very much needful to track your campaigns in real-time and
identify which affiliate is performing the best for you. It’s very
easy to track the source of each conversion, understand which type of
campaigns and affiliates are producing the best results and optimize
campaigns to drive high-performance and control fraud.
Big
Incentives: Using of cost per action as an online advertising
model enable the project promoters to pay only for conversions.So in
this model both the advertiser and publishers get incentives for
producing high traffic.
Instant
Payments: Many affiliate marketing providers offer instant
payments via smart contracts. Smart contracts enables to withdraw
money once the agreed conditions are met.
Instant
Information: The advertisers
get access to instant reports since all marketing data is stored on a
blockchain.
Conclusion
Attracting
the right investors towards your offering is of utmost importance, as
the market is flooding with ICOs.
There
are a lot of firms that offer affiliate marketing services
specifically for the ICO segment. You can either use the same or
build your own affiliate marketing program.
Some
media companies are banning crypto marketing, at the same time,
affiliate marketing has emerged as one of the most effective and
cost-beneficial marketing strategies for ICO.
Thanks
for reading our content. For more details kindly visit our website.
MLM
Software Tamilnadu
26,
49th Avenue, Ashok nagar,
Chennai
– 600083,
9840566115.
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